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3 Days: Nov ' 07 - Mar '08 - May '08
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Course Outline
Who should attend:
The
course is written for those seeking to drive traffic to a new Website
with little or no previous experience,
as well as for those who, having previously established a website, and are
beginning to realise there's more to
it than just leaving it for the Search Engines to find you.
Course aims:
The
course offers delegates an understanding of how the Search Engines work
together with an introduction
to online marketing techniques that can be employed in order to
increase site traffic. By the end of the course,
delegates new to web design should have a solid grounding in how to
get their newly published website up the
rankings and those already versed in design principles should have
a good idea of how to improve the overall
performance of their site.
Key areas covered:
- What is eMarketing ?
- Understanding the Search Sites
- Search Engine Optimisation
- Link Strategy
- Search Engine Submissions
- Paid Advertising Campaigns
- Permission Marketing
- Social Networking
- Viral Marketing
- Measuring Results
- Your Own eMarketing Strategy
Course delivery:
The training course will be interactive,
with delegate discussion and Internet access encouraged. The
information is presented using slides and practical examples, with
plenty of opportunity for questions and
comments.
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