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2 Days: Nov ' 07 - Mar '08 - May '08
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Course Outline
Who should attend:
The
course is written for those seeking to enhance the overall performance
of their business by integrating the
website with internal processes. Such a streamlined approach can
ensure that regular communication between
the company and its customers, suppliers, investors and in some
cases even employees is fully automated,
freeing up staff to fulfil a more rewarding role once the
day-to-day administrative tasks are taken care of.
Course aims:
The
course offers delegates an understanding of how the Search Engines work
together with an introduction
to online marketing techniques that can be employed in order to
increase site traffic. By the end of the course,
delegates new to web design should have a solid grounding in how to
get their newly published website up the
rankings and those already versed in design principles should have
a good idea of how to improve the overall
performance of their site.
Key areas covered:
- Exploring The eBusiness Concept
- Prerequisites of an eBusiness
-
Setting Goals For The Business
- Understanding Web Technologies
& The Future Of The Internet
- Deciding What To Automate
Course delivery:
The training course will be interactive,
with delegate discussion and Internet access encouraged. The
information is presented using slides and practical examples, with
plenty of opportunity for questions and
comments.
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