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2 Days: Mon 13th - Wed 15th August 2008
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Course Outline
Who should attend:
The
course is written for those seeking to establish a professional web
presence whether as a complete
beginner or as a result of having previously established a website
which didn't really meet organisational
objectives.
Course aims:
The
course offers an understanding of the different types of website and
Internet applications and how these
can be used to create a professional looking, yet cost effective
website that enhances the corporate image
and assists with on-going marketing initiatives. The course
provides a step-by-step approach to planning the
structure, layout, design and implementation of any web-based project.
By the end of the course,
delegates
will have a good idea of the skills and resources required
to design, prepare content and update a website
for maximum functionality and visual impact.
Key areas covered:
- Site Mission & Objectives
- Profiling Your Audience
- Defining Your Web Presence
Content Creation & Preparation
Choosing A Structure & Layout For Your SiteDesign
Considerations Including Dos & Don'tsCreating Impact With Web
GraphicsNavigational Aids & Link StrategyFunctionality &
UsabilityeCommerce Enabling Your Site
Assessing Site Creation Capability
Budgetary Concerns
Course delivery:
The training course will be interactive,
with delegate discussion and Internet access encouraged. The
information is presented using slides and practical examples, with
plenty of opportunity for questions and
comments.
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